See how we can help you Grow Your Business Enter your website to get started now Want to speak with an expert? Call us at Inbound marketing and search engine optimization SEO When it comes to attracting new customers, advertising and marketing are very similar… but they certainly have their differences.
Radio has been around for over a century and even with the rise of digital, it is still a very powerful medium.
Radio advertising offers businesses a cheap and quick way to get brand recognition as well as measurable results. Furthermore, radio offers an efficient way to target an audience. C ost Effective A huge benefit of radio advertising and what makes it so appealing to brands is that production and broadcast is so inexpensive.
Most adverts only need one voice over, maybe two. At a low cost, brands can access sound effects and background music. Many stations offer free production to their advertisers, giving brands access to everything they need to produce a radio advert.
Furthermore, advertising on local radio is a lot more cost-effective than television. Measurable Whilst advertising with TV takes months to give real measurable results and advertising with print makes it almost impossible to track results, radio advertising gives the ability to track results very quickly and accurately.
Advertisers find the accuracy and swiftness of results which radio offers very attractive. For example, if an advertiser is not seeing the results that they want, they can change their spot, or test a new message quickly and with little hassle. Expedient Another benefit of radio advertising is the speed at which radio adverts can air.
It can take months for a high quality television advert to air. Radio stations also allow advertisers to revise their messages at very short notice. Targeted Advertising with radio also hits a target audience easily. Local radio attracts people who want to keep up with everything local; be it local news; events or personalities.
Furthermore, advertisers can reach a specific target audience with radio. Radio stations know their audience demographics and allow advertisers to tailor and localise messages to each audience.
Combats Ad Avoidance When TV adverts come on, most people will go on their phone or divert their attention until their show comes back on. This means that even if we are diverting out attention to other things, we still automatically process music and sound bites and then link them to brands.
It is extremely difficult for radio listeners to avoid adverts. Therefore, it is a lot easier to engage with an audience on radio than other mediums.
Intimate Last but not least, Radio is an intimate form of advertising.This post details how 10 top brands have created a unique social media strategy, and at the end includes an infographic generously provided from infographic creation tool Venngage that allows you.
Features of Radio Adverts Radio adverts are good for advertising different products and companies, as many people listen to the radio. Unlike newspaper adverts, listeners have no option other than to listen to the commercials as opposed to readers of newspapers where they ha.
The Secrets to Effective Radio Advertising. Part 1 of 4 - Swipe to Advance. Radio is a powerful advertising medium. Learn how to write attention-grabbing copy and buy radio time most efficiently. Part 2 of 4 - Swipe to Advance. Radio is a powerful advertising medium. Learn how to write attention-grabbing copy and buy radio time most efficiently. 10 Good Reasons to Advertise on Radio If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results Radio! Surprisingly, radio advertising has proven to be very profitable in some markets and for certain companies. This AdAge article details how brands in a Clear Channel study averaged a $6 lift in sales for every $1 spent on radio advertising.
Because different radio stations have different demographics, make sure you target the right audience. For example, you wouldn’t put an advertisement targeted for teenagers on a golden oldies station just like you wouldn’t put an AARP radio commercial on the local hip-hop channel.
Three Advantages of Radio Advertising. Posted on: September 13, Radio they discovered - the old man of media channels - reached more consumers than every other channel out there!
The numbers weren’t even close. More than social media, more than smart phones, more than television. The Top Ten Keys To Creating Great Radio Ads. Posted on: August 31, The original article was posted on October 27th, Insights From Two Decades of Direct Response Radio Advertising.
Making radio work for your company requires strategy, skillful media buying, and engaging creative. Only radio requires the listener to use their mind. This study aims at analyzing the impact of radio advertisements on urban commuters towards buying behavior in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions.
The Lowenberg, ). The creative strategies used in radio commercials are different and 4.